Sustainability
In the thesis, a concept that balances environmental consciousness, equity and economic reforms.
In practice, however, sustainability faces high costs and technological barriers, social resistance to behavioural change, social media brainwashing, lack of accessibility and equity in sustainable travel options, as well as a minimum balance between economic growth and environmental and social sustainability.
OMG, does that mean we are doomed? 🫣 Well, not yet.
And for our happiness, there are plenty of scientists, biologists, geologists, foresters and a range of talented professionals working hard, learning new techniques and using new technologies in humanity’s favour. We’ll bring many relevant voices and examples on how it can be done, so we can learn together practical ways on how to travel least hypocritically and more empathetically, adding meaning to us and others during our exchanges.
Click here and help us give voice and the spotlight to people and projects that deserve it, fighting for our future in creative and flexible ways, despite so many challenges and attempts to silence and minimise their efforts.
Community-based tourism
There are many ways to combine tourism and sustainability. Community-based tourism (aka CBT) is one of them, and to be fair, it’s my favourite one.
It is a modality of tourism that is (or at least should be) planned, managed and executed by locals, granting them control over tourism development in their homes and benefits for their entire community.
In other words, CBT is a collective effort to promote environmental conservation, cultural valorisation, preservation, and social equity through authentic interactions.
Profits and benefits from this type of tourism are (or should be) redirected to the people, supporting local projects and offering them a dignified life.
We specifically chose to support indigenous communities as we should, and as they are the ones on the frontline of the battles to protect our forests, biomes and ecosystems—10% of our income is destined to their social projects.
After many years, I finally established a trustworthy relationship with genuine communities from the Pantanal and the heart of the Amazon, in Brazil, so that I could understand their necessities and my role as part of the solution.
I’ve managed to live with these lovely people and learn directly from their leaders before writing every detail about it to inspire and share their millennial ancestry, cosmology and unique way to view life.
The result? A section of this blog with valuable insights, golden tips on how to visit an indigenous community and how to behave, plus exclusive immersions where you can also live with the natives and have an experience that will transform your life forever.
Your daily dose of happiness!
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